​AARON'S AS MEDIA
PRIMARY RESEARCH
I knew, in order to make my film, I would have to, firstly, carry out some audience research. I did my primary research by using a site called 'surveymonkey' were you can create a question and send it to contacts in your e-mail address book. Once your questionnaire has been answered a sufficient amount of times (I chose 10) Surveymonkey collect the results and present them in graphs to portray the data. This is what I found from my primary research:

I began by asking pretty generic questions, in order to get an idea of who was answering my questions. My first question was simply 'Are you male or female'? We can see from the graph that 75% were male and 25% were female, so my questions were answered predominantly by men.

In order to find out even more about who was answering my questions, I asked for the persons age as well. From this graph we can clearly see that 100% of the people who answered were under 18. This will sway the results of my primary research a little bit as it's only collecting views of an under18 audience. I will bare this in mind when planning my film.

For my third question I asked 'What do you expect to see when you watch a Crime-Drama film?', this was in order to gauge what the audience considered the codes and conventions in a Crime-Drama. Answers included: Violence, drugs, blackmail, police, crimes, punishment, scary, edgy, mystery, a complex plot and tension.

Following on from question 3, I decided to ask the same question but this time for what the answerers would expect to see in a Teen-Drama film, as my film is a sub-genre between crime and teen-drama. Answers I recieved included: Sex, social pests, murder, things that happen in day-to-day life, alcohol, drugs, 'chavs', realisitc characters, and violence.

I then went on to ask the respondents to rank the following, in order of what they consider most important in a crime/teen drama film: Storyline, Violence, Realisitc, Visuals, Dialogue, Sounds, Characters, Setting. The most popular 1st choice was Realisitc. Coming a very close second was Storyline and following in this order was: Visuals, Characters, Dialogue, Violence, Sound, and finally Setting. From this I know what to prioritise when planning and making the film.

Next I decided to find out what films were at the fore-front of people's minds when they hear 'Crime-Drama'. People gave such answers as: Shank, Eastenders, Se7en, Non-Stop, and 007: Skyfall. These are all films I have seen or will research to get inspiration for my own film, whether it be using similar codes and conventions or challenging the ones found in the mentioned films.

Then I decided to ask the same question again but this time which films came to mind when 'Teen-Drama' was heard. This time the answers included: Twilight, Juno, Waterloo Road, the Breakfast Club, and The perks of Being a Wallflower. Again, these are all films I will take into account and research when planning my film.

I already had a few concepts in mind of what i wanted my film to be based on. A decided to ask the repondents which concept they preffered, out of: 'A graffiti artist that's never seen/unmasked that has a mysterious background' or 'An antagonist who goes out at night to kill, mug and graffiti, but you never dicover his backstory' (This was a suggestion of one of my classmates). From the graph we can see 37.5% of the respondents preffered the second concept, but the majority (62.5%) preffered the first concept.

Finally I asked what the respondents thought would be better in the titles to a crime/teen drama, out of the following options: 'Music relating to the character', 'Narration done by the antagonist', or 'No music & no speech, completely relying on the visuals and diegetic sound. Last came, the option of No music or speech, second came music relating to the character, but first came narration done by the antagonist.