SECONDARY RESEARCH

I planned to find my secondary research, primarily, from the site pearlanddean.com, although the films I've chosen to research were not on their listings and so I had to find an alternative. The only other established source I could find was imdb.com (International Movie Database), I found and used the graphs from their user reviews, so when viewing the information below we have to bare in mind that it's not completely representative of the film as it is only coming from IMDB users, therefore figures may not be 100% accurate (for example, there may be more male IMDB users than female).

ILL Manors

As you can see from the graph on the left (from IMDB) Ill Manors was given a rating by 5898 IMDB users, the large majority of which were men. We can see that the film was viewed predominantly by men, however the average rating is 0.1% higher from women. The majority age range of the viewers is 18-29, however this is very close with the 2nd majority age range, which is 30-44. The fact smallest number of viweres was within the 'Under 18' category really suprised me, as I predicted this film would be most appealing to viewers between the ages of 15-25.

The most popular group of viewers is men between the ages of 30 and 44, so according to this graph this is who we should target our film towards.

AdULTHOOD

As you can see from the graph on the left, AdultHood was given a rating by 7,497 IMDB users, the large majority of which, again, were men. We can see, overall the film was viewed predominantly by men, again similar to Ill Manors, above. The male voters gave the film a 0.1% higher rating, on average, than the women so we can see men preferred AdultHood. The majority age range that viewed the film was clearly 18-29,within this age range, again males made up the majority of the views. Similarly to Ill Manors, AdultHood was varely unpopular among people under the age of 18, with only 80 ratings from this age group, this, again, was a shock to me. Coming a close second to the majoirty age range was the 30-44 category, which mirrors that of AdultHood, above. The most popular group of viewers are males aged between 18-29, so according to this graph that is who we should target our film towards.

FILTH

As you can see from the graph on the left, Filth was given a rating of 44,721 IMDB users, the large majority of which, follow suit again, are male. We can see overall the film was viewed predominantly by men, however in the 30-44 age category the numbers are close for both sexes. Overall women gave the film a 0.1% higher rating, on average, than men, so we can tell women slightly preffered Filth than men. The majority age that viewed the film was aged 18-29, similar to both of the films above. Also, this age range rated Filth the highest out of all the ages. The majority group that viewed Filth was men between the ages of 18-19, so according to this graph that is who we should target our film towards.